I’m not a writer. Do I need a blog for my biz?October 4, 2015 • By Andy Frye
Writing isn’t everyone’s thing. Some of us don’t have time to sit down and write. Others of us who are busy just doing life couldn’t be bothered to find the time to write. If you dislike writing and loathe the idea of putting aside even an half hour to write you’re not alone.
In fact, some of the world’s most famous and successful writers didn’t really like the process of writing. Even literary giants like James Joyce, Kurt Vonnegut and Virginia Woolf spoke of writing as something more of a chore than an adventure. Others, like Jaws author Peter Benchley, dreaded the anxiety that writing conjured up.
Business owners and entrepreneurs know that a digital presence is essential in todays world. That usually means a good website, some social media accounts, and most often some some of regularly broadcast content, such as a blog.
Why have a blog?
Most social media firms and ad agencies will tell you that having a blog on your company’s website is both important and helpful to your business. For example, Forbes magazine put out an article recently that details a couple of reasons you should have a blog attached to your business website. A few of these points stick out:
- Increasing SEO traffic. Not will you pop up in search engines. Existing blog pages build links from the web to you in a way that improves the performance of your website overall. Blogs = more bang for your buck.
- Humanizing your brand. Every business sells stuff. A weekly post starts a conversation with those interested in your business, but also can tell a story about who you are, creating a face-to-name kind of familiarity, reeling new customers.
- Building authority in your industry. Chances are you are pretty good at what you do. That’s why you’re in the biz you’re in. Posting periodic updates will position you as an expert to curious minds — millions of them out there in Internet Land.
Cutting deeper, Social Media Today writes that blogging matters, for one, because Google said so:
“Google put an emphasis on keywords—which words that you were using to market your business and how often those words appeared on your website. As technology has evolved, Google (uses) advanced formulas that determine how frequently you post and update your website. … There is not a better way to add relevant content to your website on a regular basis than to utilize a blog.”
In short, blogging or adding something regular to your business website gets you recognized. Here’s another way to look at it.
Imagine you’re in a large bookstore like Barnes & Noble. There are books on tables by the front door, and books stuffed deep into far off shelves in the back of the store. Regularly updated content puts you, digitally speaking, right by the front door.
But I don’t like writing!
OK, you still hate writing. Or, you’re too busy. We got that.
Well, lucky for you there are people who do like to write and can put together written content on any subject, no matter what the industry sector, topic, or audience you need to reach. And believe it or not, it’s not that expensive.
For as little as $100 per month Shameless Social can update your website blog or news page with top quality written content. It’s all up to you what you want to say. We’d be glad to help.